What is CRM?
CRM enables companies of all sizes to drive growth and profits.
Yes, they are still primarily intended for sales, marketing, and customer service teams. However, they now do a dizzying array of other things, such as assisting users in managing relationships between team members, vendors, partners, and collaborators.
Benefits of CRM
Enhances Customer Service
Increase Customer Retention
Improved knowledge sharing
How CRM Works
A CRM system's main features are marketing and sales force automation, contact and project management.
CRM should, in practise, work with the way your business operates. There are many different types of good CRM available, and there is no one-size-fits-all/right CRM option. However, there is a CRM technology that is specifically tailored to each company's unique business strategy.
CRM software gathers all customer data into one place and allows businesses to drive growth and profits. Among other things, it makes it easier for companies to:
- Improve efficiency – Having all your business data in one place makes for better workflow, easier team collaboration, and better project management.
- Have more transparency – Everyone in your organization gain visibility on your business processes, fostering more clarity, and better teamwork.
- Retain customers – By relying on a single source of truth, everyone can work with greater confidence, assuring better customer relationships in the long run.
- Increase sales – Streamlining the sales process, building a pipeline, automating tasks, and analyzing your sales data will lead to increased sales and sales productivity.
Who Needs CRM?
The quick answer? CRM systems can benefit anyone who owns a business.
The longer answer is that anyone working in sales, marketing, service, support, or running a startup, managing a community group, non-profit, or volunteer organisation, as well as editorial teams, ad agencies, and art projects or productions, can benefit.
A CRM system is used by businesses of all sizes, from solo freelance operations and home-run e-commerce to small businesses, mid-size businesses, and large enterprise-level corporations. Better organisation, centralised task management, and modern AI and automation tools that make work faster and better with less time and effort can benefit everyone.
Companies are becoming more remote-distributed in general, and teams are becoming more flexible from project to project. It makes sense to invest in a tool that neatly organises all of your work processes and allows you to access all of your tasks and workflow processes on-the-fly through cloud services.
Meanwhile, there’s no doubt that online business competition will continue to heat up. CRM systems used wisely can give your company an advantage. Automation enables your company to punch above its weight by eliminating repetitive tasks, allowing the human component of your business to focus on its strengths.
The CRM market grew 15.6% in 2018 as SMBs continued to adopt these tools and vendors frantically continued to streamline and deliver products that fit modern work.
HubSpot Marketing Hub is intended to assist in the improvement of all aspects of the marketing funnel, from lead acquisition to deal closure. The marketing analytics dashboard finds and interprets key metrics and generates reports by trawling data from third-party databases and your CRM.
Mailchimp offers a plethora of automation features, including the ability to set up auto-emails triggered by events such as new sign-ups, purchases, or abandoned cart reminders.
In terms of integrations, Mailchimp provides a large number of ready-to-merge services and is easily paired with CRMs such as Salesforce, Insightly, and many others.
They also make real-life postcards (which Customer.io does as well!).